Having these lines on my Photoshop page was useful to keep by my guide that i drew and to keep all the boxes and text i was going to add in line with the pixel dimensions. There is also an option that when making shapes you can make them automatically jump to the guide line, rather than having to carefully make the box fit, this tool was handy as i found it hard to steadily keep the lines of the boxes and pictures perfectly lined up to the guide line.
I then started to play around with putting the boxes where i wanted them, forming the overall layout of the website page.
I originally wanted to have bright colours as a colour scheme for my website though i quickly changed my mind as i realised it didn't really fit with the genre of music my channel would be specialising in. It is a generic trait that pop music and the chart music channels have brightly coloured themes and rock music channels and alternative styled colour schemes are a lot darker and monochrome, stereotypically black and gothic.
When i started to change the colour scheme it became obvious to me that it looked much better and matched the ideas i had of my website. The grey tones are stereotypical of a rock/alternative genre and also looks tidier and neater, which would appeal to my target audience a lot more. When starting to write out text and titles i decided to also keep them simple and monochrome. I then wanted to decide what background to have, whether to keep it as a block colour or maybe add an image for the background. My original ideas consisted of having a brick wall as the background image though i thought this would look to busy on the page. Looking at existing websites i saw that some did have plain colours though some had busy images but the website in all didn't look busy and incoherent.
This is what the website (so far) looks like with the brick wall background, i really think it looks effective and fits very well with the style of channel i am dealing with. The brick wall gives a gritty, rough look to the website which goes hand in hand with my logo and the actual content my channel would include if it were a real network.
I really like the transparency of the boxes, so you can still see the brick detail behind the text, but without blurring or impeding the ability to read the text. The strapline that goes with ALT is "The alternative channel for the alternative individual" and so i added that up the to the right of the logo, though from a distance you can't really read it properly due to the white text against the bricks in the background.
So i then added a black backdrop just so you can see the text, though i think it looks even more effective with a black background because it looks similar to the logo of the channel.
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